Stichworte Advertising MCQs

Stichworte: Advertising MCQs

Which of the following is a disadvantage associated with transit advertising?

Which of the following is a disadvantage associated with transit advertising?

Which of the following items are regulated by the Rules Governing advertising of life insurance

Which of the following items are regulated by the Rules Governing advertising of life insurance

Which of the following is a major factor that gave rise to advertising quizlet?

Which of the following is a major factor that gave rise to advertising quizlet?

Competition is competition illustrated through product differentiation and advertising.

Competition is competition illustrated through product differentiation and advertising.

Which of the following is a description of the Truth in advertising regulation?

Which of the following is a description of the Truth in advertising regulation?

Which of the following statements about radio as an advertising medium is true?

Which of the following statements about radio as an advertising medium is true?

Which value is derived from the need for variety and achieving an exciting life

Which value is derived from the need for variety and achieving an exciting life

Which type of advertising is designed to influence demand for a specific brand?

The depth of the relationship between readers and the magazine advertising they see is called

The depth of the relationship between readers and the magazine advertising they see is called

Which statement below is NOT characteristic of using social media in advertising

Which statement below is NOT characteristic of using social media in advertising

Which of the following is the most expensive time slot for radio advertisements?

Which of the following is the most expensive time slot for radio advertisements?

Which of the following statements is true of online behavioral advertising (oba)?

Which of the following statements is true of online behavioral advertising (oba)?

Which of the following are critics of advertising likely to state as a reason that marketers engage in deceptive advertising?

Which of the following are critics of advertising likely to state as a reason that marketers engage in deceptive advertising?

Which of the following is an advantage of using local newspapers for advertising?

Which of the following is an advantage of using local newspapers for advertising?

What types of products usually use a flighting pattern for scheduling advertising?

What types of products usually use a flighting pattern for scheduling advertising?

Which of the following statements about magazines as an advertising medium is true?

Which of the following statements about magazines as an advertising medium is true?

Was ist das Ziel von Facebook?

Was ist das Ziel von Facebook?

Identify a medium that is used by companies when advertising on a nationwide basis.

Identify a medium that is used by companies when advertising on a nationwide basis.

Which of the following statements about newspaper as an advertising medium is true?

Which of the following statements about newspaper as an advertising medium is true?

False advertising, misrepresentation, and defamation are all examples of which of the following

False advertising, misrepresentation, and defamation are all examples of which of the following

When creating an advertisement advertisers tend to use which of the following appeals?

When creating an advertisement advertisers tend to use which of the following appeals?

A disjunctive concept separates objects into a class by reason of their possession of

A disjunctive concept separates objects into a class by reason of their possession of

What type of media are used by the companies in order to reach the right target group?

What type of media are used by the companies in order to reach the right target group?

One of the benefits to a business using an advertising agency is due to which situation?

One of the benefits to a business using an advertising agency is due to which situation?

Refers to the small web page that opens automatically with an ad when you visit some web sites?

Refers to the small web page that opens automatically with an ad when you visit some web sites?

The goal of product differentiation and advertising in monopolistic competition is to make

The goal of product differentiation and advertising in monopolistic competition is to make

What refers to how many people the campaign will be in front of over a specific amount of time?

What refers to how many people the campaign will be in front of over a specific amount of time?

Do use of entertainment material delivered through paid or owned media and which features a single company or brand is referred to as?

The advertising industry is passing through a transition phase with the emergence of the media

The advertising industry is passing through a transition phase with the emergence of the media

According to the findings from Reinartz and safferts research has a significant impact on sales

According to the findings from Reinartz and safferts research has a significant impact on sales

What refers to a specific methods of media used by companies to deliver advertising messages to target customers?

What refers to a specific methods of media used by companies to deliver advertising messages to target customers?

What refers to a specific method of media used by companies to deliver advertising messages to target customers?

What refers to a specific method of media used by companies to deliver advertising messages to target customers?

Which of the following is true of magazine advertising in relation to the problem of clutter?

Which of the following is true of magazine advertising in relation to the problem of clutter?

Which of the following communication strategies relies primarily on personal selling rather than mass media advertising?

Which of the following communication strategies relies primarily on personal selling rather than mass media advertising?

During which stage of the product life cycle is it recommended that a marketer use advertising or public relations to raise awareness of its product?

During which stage of the product life cycle is it recommended that a marketer use advertising or public relations to raise awareness of its product?

Which type of media is based on the traditional advertising model in which a brand pays for media space?

What is the term that is also known as mass selling and its goal is to inform persuade and remind consumers about specific products and services?

What is the term that is also known as mass selling and its goal is to inform persuade and remind consumers about specific products and services?

What is the major advantage of personal selling over advertising as a communication method?

What is the major advantage of personal selling over advertising as a communication method?

A business coordinates its advertising, visual merchandising, and special events in order to

A business coordinates its advertising, visual merchandising, and special events in order to

Which type of Internet advertising format has the appeal of communicating directly with prospective customers?

Which type of Internet advertising format has the appeal of communicating directly with prospective customers?

Which of the following types of advertising has the advantage of being especially affordable Quizlet

Which of the following types of advertising has the advantage of being especially affordable Quizlet

What is advertisement elasticity of demand what are the factors influencing advertising elasticity of demand?

What is advertisement elasticity of demand what are the factors influencing advertising elasticity of demand?

What is personal sellings most important advantage when compared with television advertising personal selling?

What is personal sellings most important advantage when compared with television advertising personal selling?